How a 200-person IoT company turned benefits into a competitive advantage

When this smart home technology company needed to win talent against Ring and Google, they needed benefits that could speak for themselves. Pasito stepped in as the always-on benefits workspace for their employees and delivered a 7.5x return on investment.

The challenge: Competing for talent when benefits are the second thing candidates ask about

This 200-person IoT company competes for talent directly with Ring and Google. Benefits aren't a nice-to-have. They're a recruiting tool, a retention lever, and a reflection of how much the company values its people. The problem: employees didn't fully understand the value of what they had.The head of HR needed a way to communicate the total rewards package clearly and personally, without HR having to advise every individual on their financial and medical situation.

The solution: Pasito as the always-on benefits workspace

Pasito gave every employee a personalized view of their benefits package, with data-driven guidance on which plans best covered their lifestyle, medical, and financial needs. Employees could get answers without putting HR in the position of giving individual advice. The result was a workforce that actually understood what it had. Employees made better elections, contributed more to pre-tax accounts, and came back to HR saying they felt more empowered and confident.

The result

The result was a workforce that actually understood what benefits it had. Employees made better elections, contributed more to pre-tax accounts, and came back to HR saying they felt more empowered and confident.

Those outcomes cut waste for both parties: employees stopped paying for coverage that didn't fit them, and every pre-tax dollar contributed reduced what the company paid in payroll taxes. Once open enrollment closed and the numbers were tallied, Pasito had delivered a 7.5x return on the company's year-one investment.