How a payment processing company increased voluntary benefits engagement with Pasito

A payments technology company was moving its voluntary benefits and wanted the transition to deliver real value for employees. A carrier transition is as much a communication challenge as an administrative one, and new coverage only helps the people who understand it.

The company offered a strong supplemental package, but enrollment in the voluntary lines trailed the medical plan. Employees weren't ignoring their benefits, but they didn't have a clear way to see what each benefit was worth to them, so they didn't act on it. With open enrollment approaching, the client needed to put the full package in front of every employee, clearly.

The challenge: a full voluntary benefits transition, landing right at open enrollment


The company offered a strong supplemental package, but enrollment in the voluntary lines trailed the medical plan. Employees weren't ignoring their benefits, but they didn't have a clear way to see what each benefit was worth to them, so they didn't act on it. With open enrollment approaching, the client needed to put the full package in front of every employee, clearly.

The solution: every benefit in one place, live on day one

As part of the transition, the company used Pasito to bring the full benefits package into one place. Every employee got a personalized benefits microsite covering all of the company’s benefits, plus data-driven personalized benefits recommendations and access to a microsite covering the company’s full benefit package.

Employees answered a few questions about their household and health needs, and Pasito projected costs and ranked the plans for each person, including the voluntary lines. Once employees could see what each benefit was worth to them, enrollment followed.

The result: enrollment moved across every voluntary line

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Supplemental health premium grew 32%. Voluntary Life participation more than doubled, from 13% to 31%, and Hospital Indemnity nearly doubled, from 11% to 21%.
Engagement drove the enrollment: 44% of employees were active on the microsite on day one, and 79% had logged in by mid-June.