How a real estate lending company improved employee benefits experiences while driving savings

The challenge: Under-education led to over-insurance

The company set a clear goal for open enrollment: drive higher adoption of the high-deductible health plan (HDHP) among their young employee population. Despite the financial advantages of using an HDHP, confusion and a lack of clear education had kept enrollment low in prior years. Traditional communications weren’t resonating. Then, the company turned to Pasito to shift behavior and empower smarter benefits decisions.

What Pasito delivered: Finally getting HDHP off the ground

Pasito started with a custom client microsite that employees could rely on as the source of truth for their benefits information. Then, during OE, employees received personalized benefits recommendations on Pasito Decision Support, showcasing the full benefits program to highlight unique plan fits like HDHPs and supplemental health. By highlighting the value of making better benefits decisions, employees learned about their plans and made improved plan selections throughout enrollment.

The company engaged 60% of its entire employee base, who accessed benefits recommendations and information through Pasito. After using Pasito’s Decision Support, the company saw a 55% increase in HDHP enrollment, 100% of whom used Pasito. Additionally, participation in supplemental health plans grew to 33%, reflecting the power of informed enrollment decisions tailored to each employee’s medical needs.

The results: Fewer questions, better scores, a smaller lift