
When one oil and gas company needed to shift employees toward HDHPs and drive HSA adoption across a distributed Texas workforce, they needed more than a communication campaign. Pasito stepped in as the always-on benefits workspace and delivered results across all 46 locations.
Before Pasito, the companystruggled to move employees toward cost-effective HDHPs. Many continued choosing PPOs due to limited awareness of long-term savings available with other plan types, leading to higher costs and missed HSA opportunities. The HR team found it challenging to communicate the financial advantages of lower-cost plans to a workforce spread across 46 locations in Texas. Without effective benefits education opportunities, there was little hope of changing enrollment behavior.
The company selected Pasito for its personalized cost projections, using ZIP code data to give employees accurate, location-specific plan comparisons. Targeted communications with direct links to Pasito made it easy for employees to engage on their own time. Employees ran personalized scenarios, compared plans, and selected the best options for their needs. For the company, 23% of employee sessions took place outside work hours, reflecting strong engagement across a distributed workforce.